- Develop customized content for a variety of media, audiences, and subject matter based on organizational objectives and market characteristics
- Write effective content for marketing collateral, campaigns, presentations, websites, blogs, social media, webinars, press releases, advertisements, trade show marketing and other digital print media.
- Support achievement of Higher Education marketing objectives thorough online and offline marketing initiatives including direct mail, e-mail, all other digital marketing channels, print media, partner programs, social media, events, PR outreach, etc.
- Implement and measure effectiveness of content marketing automation to grow higher education customer base & revenue.
- Increase brand awareness in the Higher Education market; differentiate company offerings in the market and increase market perception that we offer the best technology and service available.
- Track, measure and assess effectiveness of each campaign to inform and improve future campaigns
- Conduct competitive assessments to understand competitor messages, offerings, pricing, strategies, new capabilities, service packages and overall Higher Education market positioning.
- Write, proofread and edit all customer/prospect communication in higher education market.
- Continuously evaluate, develop and update marketing collateral for higher education markets
- Attend/present at internal (e.g. annual User Group Conference) and external trade shows as needed.
- Participate in the sales process, RFP response or product demonstrations as needed.
- Work with Creative Marketing to:
- Ensure all marketing collateral, sales tools, and corporate website is up to date for all things higher education.
- Write corporate and campaign messaging
- Promote key benefits and product differentiators/competitive advantages
- Develop sales tools that support selling to the Higher Education market
- Any additional duties as required by management directly related to this position.
Core to Horizon
- Promote and maintain a high quality, professional, service-oriented company culture among staff and customers.
- Participate in establishing and achieving their individual goals which are aligned to the company business plan.
- Remain focused, flexible, and takes initiative in working towards the company goals.
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skills and/or abilities required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Bachelor’s Degree in Marketing, Journalism or related field preferred
- Experience in higher education or food service industry preferred
|Job Location:||Riyadh, Saudi Arabia|
|Job Role:||Marketing and PR|
|Company Industry:||Manufacturing and Production; Retail/Wholesale; Marketing|
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