The ideal candidate should create and develop content strategy to build brand identity and presence online and offline through creating, writing and managing content to achieve business goals and present the voice of the company.
- Ensure that all the business’s narratives and message are up to date and in support of the content strategies.
- Do intensive Market and Industry-related researches covering required topics.
- Research, analyze, create and report content gaps and ensure proper plans and solutions are emplaced.
- Help to conceptualize and create a strong content copy for promotional campaigns, headlines, slogans, audio scripts, storylines and other mediums to support the campaigns.
- Write original copy of content for the published ads, social networks, magazines and newsletters.
- Work closely with all other departments to ensure that the creative needs of Elsewedy Electric brand are met.
- Ensure consistent language and expressions and used that reflect the Culture, Vision and Goals of the company.
- Ability to present objective written business information to various levels within an organization resulting in clear interpretation of the presented information.
- Lead and inspire the development of first-class content and to ensure optimal delivery of content to target audiences across multiple channels.
- Liaise with department personnel and designers to enrich text with visual aids such as videos, info graphs, images, charts, and data visualization in order to ensure optimal delivery of content.
- Ensure increased visibility by utilization of SEO practices and optimization of articles and published content.
- Manage and oversee all of the business’s social media channels in regard to content, promotion, consumer engagement and listings
- Prepare and publish articles that describe our company and products.
- Edit and fact-check pieces of content generated by colleagues.
- Shape language and tone used in emails, banners and brochures campaigns and other printed materials.
- Interview clients, industry experts and internal teams to collect all required information that will ensure rich and conscience content.
|Job Location:||Cairo, Egypt|
|Job Role:||Marketing and PR|
|Company Industry:||Electric Power Production & Transmission|
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